Gina

6 Reasons Why Your Professional Bio Should be Written by a Pro

Published March 31, 2013 | By Gina

A professional bio is your best method to tell people who you are and why you are the perfect person to serve their needs. Basically, it translates to money in your pocket. But for the love of God, the last thing you want to come across as is boring, dry, staid and no different to any of your competitors. Continue reading →

Posted in Branding, Business tips, Copywriting, Networking, Social Media, the wordmistress blog | Tagged corporate bio, professional bio, professional bio writer, professional biography, small business bio | Leave a comment

3 Tips to Ensure Your Sign-Up and Contact Forms Convert

Published February 8, 2013 | By Gina

Your newsletter sign-up and your contact form are valuable pieces of real estate that need to be optimised so they can adequately perform their important functions. But there can be problems. Continue reading →

Posted in Copywriting, the wordmistress blog | Tagged brisbane copywriting, contact forms, conversion rate, how to convert, newsletter sign-up | Leave a comment

Redemption! How this Company Got it Right!

Published February 8, 2013 | By Gina

In a recent blog post, I told you “how an unsubscribe when horribly wrong“. Well today, I’m very pleased to say, that experience was followed by an example of a company doing it not just right, but superbly! Continue reading →

Posted in Business tips, the wordmistress blog | Tagged client relations, customer relations, unsubscribe | Leave a comment

How to Spice Up Your Business and Love It Again

Published February 8, 2013 | By Gina

Does your business still ‘do it for you’? Do you still smile and get a tingle when an order comes through on your website? Are you still flirting with expansion ideas? Valentine’s week or not, here’s how you can spice things up a little in your business. Continue reading →

Posted in Business tips, the wordmistress blog | Tagged business tips, how to love your business, valentine's day | Leave a comment

How to get More Bang for Buck – Press Releases

Published January 10, 2013 | By Gina

Did you know that you can get more bang for your copywriting buck simply by using your Press Release as content on your website? Continue reading →

Posted in Copywriting, Marketing, the wordmistress blog | Tagged brisbane copywriting, free publicity, media release, news release, press release | Leave a comment

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Redemption! How this Company Got it Right!

How to Spice Up Your Business and Love It Again

How to get More Bang for Buck – Press Releases