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What do You Wish You Could Tell the World About Your Business?

In every business, there’s bound to be a gem of a newsworthy item that needs to be communicated. Has it crossed your mind that you might have one (or more) that might be the deciding factor for a new customer? Continue reading

6 Reasons Why Your Professional Bio Should be Written by a Pro

A professional bio is your best method to tell people who you are and why you are the perfect person to serve their needs. Basically, it translates to money in your pocket. But for the love of God, the last thing you want to come across as is boring, dry, staid and no different to any of your competitors. Continue reading

If I Have all the Clients I Can Handle, Why do I Need a Website?

Brilliant question! It’s kind of like saying: “My business is well known therefore I don’t need to do any marketing.” (Coca-Cola, anyone?) Let’s face it, you’re in business to make money and be successful. Having “all the clients you can handle” sounds optimal but are those clients paying you the most money you can earn? Continue reading

Just Who IS That Third Person?

No, it’s not some kind of leery threesome. The third person is that ‘other you’, the one you can talk about without it seeming like you’re tooting your own horn. And why is he/she so valuable? Continue reading

Hey, Microsoft … That’s Rich!

Today I purchased Microsoft Office Home and Business 2010. Inside the superfluous packaging overkill I found a very interesting message from Microsoft … Continue reading