Copywriting

6 Reasons Why Your Professional Bio Should be Written by a Pro

Published March 31, 2013 | By Gina

A professional bio is your best method to tell people who you are and why you are the perfect person to serve their needs. Basically, it translates to money in your pocket. But for the love of God, the last thing you want to come across as is boring, dry, staid and no different to any of your competitors. Continue reading →

Posted in Branding, Business tips, Copywriting, Networking, Social Media, the wordmistress blog | Tagged corporate bio, professional bio, professional bio writer, professional biography, small business bio | Leave a comment

3 Tips to Ensure Your Sign-Up and Contact Forms Convert

Published February 8, 2013 | By Gina

Your newsletter sign-up and your contact form are valuable pieces of real estate that need to be optimised so they can adequately perform their important functions. But there can be problems. Continue reading →

Posted in Copywriting, the wordmistress blog | Tagged brisbane copywriting, contact forms, conversion rate, how to convert, newsletter sign-up | Leave a comment

How to get More Bang for Buck – Press Releases

Published January 10, 2013 | By Gina

Did you know that you can get more bang for your copywriting buck simply by using your Press Release as content on your website? Continue reading →

Posted in Copywriting, Marketing, the wordmistress blog | Tagged brisbane copywriting, free publicity, media release, news release, press release | Leave a comment

The Value of an Open-Worthy Subject Line in Your Email Marketing Campaigns

Published January 10, 2013 | By Gina

Last week’s edition of the wordmistress newsletter featured the subject line: “Goodbye from the wordmistress”. It wasn’t intentional but it kind of evolved from the original intent of my newsletter; to say Happy New Year. But look what happened. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, the wordmistress blog | Tagged email marketing campaigns, email newsletters, subject lines, subscribers, unsubscribers | Leave a comment

How Can I Help You With Your Copywriting This Year?

Published January 10, 2013 | By Gina

Yep, it’s a brand new year and you have tons of expectations. You’ve made your resolutions, set some goals and have decided THIS will be your year! Need a little help with your copywriting requirements? Continue reading →

Posted in Copywriting, the wordmistress blog | Tagged copywriting, january special offer, website content | Leave a comment

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How to get More Bang for Buck – Press Releases

The Value of an Open-Worthy Subject Line in Your Email Marketing Campaigns

How Can I Help You With Your Copywriting This Year?