For specialist marketing copy in Brisbane and throughout Australia call me on


0404 879 100

Make your website perform

Website copywriting

that compels and sells


Learn more

Feed your audience

Blog and newsletter



Learn more

Homepage blueprint 

THE place to start when

building your new website


Learn more

the wordmistress newsletter

Sign up to receive powerful marketing and small business insights.


Loading Quotes...

Happy 7th Anniversary to My Longest-Standing Client

I’ve been a professional marketing copywriter for over eleven years at this point and some clients typically come and go as their needs are met. Many, however, hang in there for the long haul, requesting copywriting on an ongoing basis. Continue reading

The Day I Chatted About Tupperware on ABC Radio

Good ol’ Tupperware. It keeps popping up in my life in various incarnations. Today, it was an invitation to participate in an ABC Radio segment. Continue reading

The Best Hundred Bucks a Real Estate Agent Can Spend

You could write your own property listings … OR, you could invest around 0.65% of your commission to have them written by a professional marketing copywriter. Continue reading

Real Estate Property Listings that Generate More Enquiries

If you’re a real estate agent, you’ve got better things to do than sit at a blank screen trying to write your listings. Continue reading

4 Types of Ongoing Content that Stop Prospects Going to Your Competitor!

Has it occurred to you that if a prospect lands on your website and doesn’t find sufficient information to help them make a purchasing decision, you will have just handed a new customer to your competitor? Continue reading