Email Marketing Campaigns

Why Would Email Marketing Work for My Business?

Published October 10, 2011 | By Gina

You’ve subscribed to newsletters before. For a few moments, I want you to think like a subscriber, not a business owner wondering why on earth you’d invest in sending email marketing campaigns (also known as newsletters). Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaigns, marketing, newsletter open rate, newsletters | 2 Comments

5 Helpful Ingredients for Valuable Email Campaigns

Published October 10, 2011 | By Gina

“How many subscribers do I need before I should start sending my newsletter out?” It’s a question I’ve been asked more times than I can count. The answer? Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged christmas marketing, copywriting, copywriting services, email marketing campaign statistics, marketing ideas | Leave a comment

6 Ways to Improve Your Newsletter Open Rate

Published October 10, 2011 | By Gina

Not everyone will open every newsletter you send them. Still, here are six ways to improve your newsletter open rate. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaign statistics, newsletter open rate | Leave a comment

How Healthy is Your Newsletter Open Rate?

Published October 10, 2011 | By Gina

I was recently asked for some advice about newsletter open rates. This person was feeling very discouraged that she was only achieving a 40% – 50% open rate with her newsletters and she felt that the effort she was applying, was not being rewarded. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaign statistics, newsletter open rate | Leave a comment

The 10 Most Important Reasons to Write a Newsletter

Published October 10, 2011 | By Gina

I’m often asked: “Do I really need to write a newsletter?” Here is a list of the top 10 reasons why I would recommend you do. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaigns, email newsletters, marketing, newsletter copywriting services, online marketing | Leave a comment

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5 Helpful Ingredients for Valuable Email Campaigns