Email Marketing Campaigns

The Value of an Open-Worthy Subject Line in Your Email Marketing Campaigns

Published January 10, 2013 | By Gina

Last week’s edition of the wordmistress newsletter featured the subject line: “Goodbye from the wordmistress”. It wasn’t intentional but it kind of evolved from the original intent of my newsletter; to say Happy New Year. But look what happened. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, the wordmistress blog | Tagged email marketing campaigns, email newsletters, subject lines, subscribers, unsubscribers | Leave a comment

How an Unsubscribe Went Horribly Wrong

Published January 10, 2013 | By Gina

I recently unsubscribed from many newsletters that no longer appealed to me. There are countless reasons why people unsubscribe: Continue reading →

Posted in Email Marketing Campaigns, the wordmistress blog | Tagged customer satisfaction, customer service, database, spam act, subscribers, unsubscribe | Leave a comment

Why Would Email Marketing Work for My Business?

Published October 10, 2011 | By Gina

You’ve subscribed to newsletters before. For a few moments, I want you to think like a subscriber, not a business owner wondering why on earth you’d invest in sending email marketing campaigns (also known as newsletters). Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaigns, marketing, newsletter open rate, newsletters | 2 Comments

5 Helpful Ingredients for Valuable Email Campaigns

Published October 10, 2011 | By Gina

“How many subscribers do I need before I should start sending my newsletter out?” It’s a question I’ve been asked more times than I can count. The answer? Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged christmas marketing, copywriting, copywriting services, email marketing campaign statistics, marketing ideas | Leave a comment

6 Ways to Improve Your Newsletter Open Rate

Published October 10, 2011 | By Gina

Not everyone will open every newsletter you send them. Still, here are six ways to improve your newsletter open rate. Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaign statistics, newsletter open rate | Leave a comment

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The Value of an Open-Worthy Subject Line in Your Email Marketing Campaigns

How an Unsubscribe Went Horribly Wrong

5 Helpful Ingredients for Valuable Email Campaigns