For specialist marketing copy call me on

0404 879 100

Make your website perform

Website copywriting

that compels and sells


Learn more

Feed your audience

Blog and newsletter

copywriting


Learn more

Hone your corporate image

Professional bio copywriting

and social media profiles.


Learn more

the wordmistress newsletter

Sign up to receive powerful marketing and small business insights.


Testimonials

Loading Quotes...

Recent Blog Posts

Marketing

If Your Website Were a Salesperson, Would You Fire It?

What value do you place on your website? I’m not asking how much it cost you to build it or how much you’d make if you sold it. My question relates to what your website is worth to the growth and success of your business. And if your website were a flesh-and-blood salesperson, would you fire it? Continue reading

The Split Personality Website Content Briefing

During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading

The Homepage Blueprint

For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading

Christmas Marketing for Your Business Should Start Now

‘Tis the season to be jolly … wait, not yet, but it’s merely weeks away. Have you given any thought to your pre-Christmas and post-Christmas marketing? Now’s the time to be planning for these important elements of your business. Continue reading

Why Would Email Marketing Work for My Business?

You’ve subscribed to newsletters before. For a few moments, I want you to think like a subscriber, not a business owner wondering why on earth you’d invest in sending email marketing campaigns (also known as newsletters). Continue reading