The Split Personality Website Content Briefing
During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading
The Homepage Blueprint
For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading
Christmas Marketing for Your Business Should Start Now
‘Tis the season to be jolly … wait, not yet, but it’s merely weeks away. Have you given any thought to your pre-Christmas and post-Christmas marketing? Now’s the time to be planning for these important elements of your business. Continue reading