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Recent Blog Posts

Marketing

How to get More Bang for Buck – Press Releases

Did you know that you can get more bang for your copywriting buck simply by using your Press Release as content on your website? Continue reading

3 Clever Guerilla Marketing Ideas for You to Try

I do love a good bootstrapping marketing idea, also known as guerilla marketing. Here are three; organise a fake airport chauffeur, shower your hairdresser with freebies and plant bumper stickers! Continue reading

How to Turn Your Copious Notes Into a Valuable eBook

As an expert in your field, you’re bound to be a valuable source of information that your clients and would-be clients could tap into. An ebook is an ideal way to either create a new revenue stream, provide extra value or attract new customers. But how do you turn your notes and wisdom into an ebook? I can help. Continue reading

How a Poorly Managed Customer Experience Can Leave a Permanently Sour Taste

The customer experience during a sampling process is never to be underestimated. Take a look at how a wine taste test left a very sour taste in my mouth. Continue reading

Fewer Words, Greater Impact – How to Write Content That Gets Read!

Do you have one of those friends who talks and talks, seemingly without drawing a breath, and doesn’t even notice if you’re interested in what they’re saying? The same thing happens with marketing material only there’s zero chance that the business will know if the person reading it has switched off. Continue reading