For specialist marketing copy in Brisbane and throughout Australia call me on


0404 879 100

Make your website perform

Website copywriting

that compels and sells


Learn more

Feed your audience

Blog and newsletter



Learn more

Homepage blueprint 

THE place to start when

building your new website


Learn more

the wordmistress newsletter

Sign up to receive powerful marketing and small business insights.


Loading Quotes...

10 Ways for YOU to be Remarkable

Seth Godin is an entrepreneur, author, and public speaker who lives and breathes marketing as though it were second nature. One of the things he’s famous for is the use of the word ‘remarkable’ to describe products, people, businesses and content. Continue reading

6 Reasons Why Your Professional Bio Should be Written by a Pro

A professional bio is your best method to tell people who you are and why you are the perfect person to serve their needs. Basically, it translates to money in your pocket. But for the love of God, the last thing you want to come across as is boring, dry, staid and no different to any of your competitors. Continue reading

Do You Work With or Against Your Competition?

Personally, I believe there’s room for all of us in this world of business. Have you ever avoided going to an event because you know another operator in your industry is going along? Continue reading

Authenticity and the Etiquette of Engagement

The old days when manners involved eating with elbows off the table and using “Sir” and “Ma’am” in polite conversation have long gone. There’s a whole new set of rules nowadays and they keep evolving. Continue reading

Business Flirting as a Networking Tool

Next time you’re at a networking function, see if you can notice those who employ flirtation as a weapon in their business arsenal. Maybe it’s you! Continue reading