Today I purchased Microsoft Office Home and Business 2010. Inside the superfluous packaging overkill I found a very interesting message from Microsoft … Continue reading
During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading
For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading
The Christmas marketing magic is starting to flow. Here is a great example of what I’ve been saying for the last couple of weeks. Continue reading
Simply by completing the Words of Choice survey, you will go in the draw to win a FREE Twitter bio rewrite valued at $99.