The Split Personality Website Content Briefing
During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading
The Homepage Blueprint
For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading
The Briefing Process of Working with a Copywriter
Hiring a copywriter should be the easiest possible solution to your writing requirements. If writing is not what you do best, or if you simply don’t have the time or the inclination, then it can save you time, effort and money. Continue reading
Great Copywriting Starts Before Your Website Build
For best results on your new website, you would ideally consult a professional copywriter at the same time as you start working with your website designer. There are synergies involved in the two professions that, when working together, can create a far better end result. Continue reading