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0404 879 100Imagine if you went into a store and saw a treasure trove of lovely things you’d like to buy. But all the price tags were in some kind of code, the staff were nowhere to be seen and you couldn’t touch any products. Is that how your website visitors feel when they arrive at your site? Continue reading
Do you have one of those friends who talks and talks, seemingly without drawing a breath, and doesn’t even notice if you’re interested in what they’re saying? The same thing happens with marketing material only there’s zero chance that the business will know if the person reading it has switched off. Continue reading
During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading
For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading
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