Where on earth do you start when you need a business website built?
- Your business needs a website but you don’t know where to start or whom to ask.
- You’re not sure whether to start with a web designer, graphic designer or copywriter.
- You don’t know how to set up your website so that it will provide the best chance of converting browsers to buyers.
- It’s taken you longer to take the first step than it will take for your entire site to be built and launched.
For any business owner developing their online presence for the first time or building a brand new website for their business, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience is and how to ensure that you feed the right information to the right segments without putting up any roadblocks. We discuss your target audience and goals and I create a ‘blueprint’, much like the architectural drawings of a house, which you can then give to your web designer.
Web designers do a great job of constructing the site and making it look attractive, but they don’t necessarily utilise marketing elements that work to sell your business’s products and services. If it’s not created correctly in the beginning, it can be very expensive to go back and ‘retrofit’ the appropriate elements.
Information architecture, by any other name
Some may feel more familiar with the term ‘information architecture’ which is described on Wikipedia as ‘ the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability.’
For a set price of just $399, the Homepage Blueprint consultation will provide you with a mock-up of your Home page and recommendations for the other pages of your site. You may be surprised to see what can be incorporated in the initial build that would be charged by your web designer at an hourly rate further down the track!
Here’s what’s included:
- 1-hour consultation either in person in Brisbane or via phone or Skype if you’re located elsewhere.
- Home page diagram that illustrates all navigation, menu items, marketing elements and sales funnel.
- Comprehensive report explaining the reasons for each item shown on the diagram.
- Obligation-free quotation for copywriting with no hidden charges.