For specialist marketing copy in Brisbane and throughout Australia call me on
0404 879 100During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading
Don’t ever underestimate the value of a call to action. You may think you’re not influenced by them, the same way you may think you’re not influenced by advertising that you don’t pay attention to. But there is always a subliminal element to calls to action, the same way there is for advertising. Continue reading
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