Marketing

How a Poorly Managed Customer Experience Can Leave a Permanently Sour Taste

Published August 22, 2012 | By Gina

The customer experience during a sampling process is never to be underestimated. Take a look at how a wine taste test left a very sour taste in my mouth. Continue reading →

Posted in Marketing, the wordmistress blog | Tagged customer engagement, customer experience, customer service, marketing, taste tests | Leave a comment

Why Would Email Marketing Work for My Business?

Published October 10, 2011 | By Gina

You’ve subscribed to newsletters before. For a few moments, I want you to think like a subscriber, not a business owner wondering why on earth you’d invest in sending email marketing campaigns (also known as newsletters). Continue reading →

Posted in Copywriting, Email Marketing Campaigns, Marketing, the wordmistress blog | Tagged email marketing campaigns, marketing, newsletter open rate, newsletters | 2 Comments

Hairdresser’s Clever Marketing Techniques

Published October 10, 2011 | By Gina

I bought a daily deal a little while ago that led me to Lunatic Fringe, a suburban hair salon in Brisbane’s Clayfield. I’ve visited twice more since and of course, this is exactly the kind of repeat business daily deals are supposed to generate! Continue reading →

Posted in Branding, Copywriting, Marketing, the wordmistress blog | Tagged daily deals, group buying, marketing, marketing techniques | Leave a comment

How to Put Guerrilla Marketing to Work For Your Business

Published October 10, 2011 | By Gina

Think advertising and marketing are beyond your budget? There are plenty of other options out there that involve little to no financial investment. If you’ve never heard the term ‘guerilla marketing’ before, it’s simply an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Continue reading →

Posted in Branding, Marketing, the wordmistress blog | Tagged guerrilla marketing, marketing | 1 Comment

You CAN Write a Business Blog!

Published October 10, 2011 | By Gina

If you’ve been considering establishing a blog for your business, here are some reasons why you should and how to go about it. Continue reading →

Posted in Blogging, Copywriting, Marketing, SEO, the wordmistress blog, Website content | Tagged business blogging, business blogs, marketing, SEO | Leave a comment

For specialist marketing copy in Brisbane and throughout Australia call me on

0404 879 100

Make your website perform

Website copywriting

that compels and sells

Feed your audience

Blog and newsletter

copywriting

Homepage blueprint

THE place to start when

building your new website

the wordmistress newsletter

Testimonials

Recent Blog Posts

How a Poorly Managed Customer Experience Can Leave a Permanently Sour Taste

How to Put Guerrilla Marketing to Work For Your Business

You CAN Write a Business Blog!