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that compels and sells

 

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Recent Blog Posts

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How Can I Help You With Your Copywriting This Year?

Yep, it’s a brand new year and you have tons of expectations. You’ve made your resolutions, set some goals and have decided THIS will be your year! Need a little help with your copywriting requirements? Continue reading

Failing to Nail the Sale – It Could Be Your Website Content!

Imagine if you went into a store and saw a treasure trove of lovely things you’d like to buy. But all the price tags were in some kind of code, the staff were nowhere to be seen and you couldn’t touch any products. Is that how your website visitors feel when they arrive at your site? Continue reading

The Split Personality Website Content Briefing

During any copywriting briefing between me and my clients, I can take on somewhat of a split personality. Nothing frightening or ‘Sybil-esque’, mind you, but I need to come from the position of the target audience in order to extract the right information. Today I met with clients to discuss the website content for their new site. Continue reading

The Homepage Blueprint

For any client building a new website from scratch, I recommend my Homepage Blueprint consultation. It involves analysing what your business’s needs are, who your target audience/s is/are and how to ensure that you feed the right information to the right segments without putting up any roadblocks. Continue reading

The Briefing Process of Working with a Copywriter

Hiring a copywriter should be the easiest possible solution to your writing requirements. If writing is not what you do best, or if you simply don’t have the time or the inclination, then it can save you time, effort and money. Continue reading