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For best results on your new website, you would ideally consult a professional copywriter at the same time as you start working with your website designer. There are synergies involved in the two professions that, when working together, can create a far better end result. Continue reading
… a car without wheels! It doesn’t matter how cool your business is, or how brilliantly it runs or how much expertise it offers, if you don’t have a website, it won’t go as far. Continue reading
“More content is created now in 48 hours than was created from the beginning of time until 2003.” This is a quote by Eric Schmidt, Google’s co-creator. Stop for a moment to think of that statement. It truly boggles the mind. So, with so much content out there, how do you make yours stand out? Continue reading
(A tongue-in-cheek guide to failure.)
Don’t you love an FAQs page? I love it when, with a single click of my mouse, I can find out everything I need to know, without having to make a phone call or wait for a response to an email. But the truth is, FAQs are not always as efficient as we wish they would be. Continue reading
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