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Website content, consultancy

29th November 2016

“Thank you Gina for providing exactly what we were looking for and more. Gina was very quick to deliver what we required. She took the time to understand our business, gave us plenty of great advice and delivered above and beyond which was absolutely fantastic. We would definitely recommend her services. We look forward to working with Gina in the future”.

N Jackson
IPad Cases Australia, Sydney

copywriting testimonial brisbane australia




Blog posts, website content, client testimonial extractions

10th November 2016

copywriting testimonial

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GFP Studios – marketing materials (print and online)

30th August 2016

“Gina makes it so easy to sound outstanding! We were very happy to discover Gina and her marketing talents. Not only does she quickly grasp the point we want to make, she provides copy that is professional and right on point. When we get stuck, Gina is our first port of call to simplify our message and cut through to our clients. I would recommend her to any business, she provides great value for our money and always considerate of time constraints!”

Shelley Mewett
Marketing Coordinator


Solaris Paper Pty Ltd – marketing documents

20th June 2016

brisbane marketing copywriter testimonial












Arivan Ahmad
Assistant Brand Manager


Kokoda Trekking – promotional document

12th May 2016

“If anyone needs something written professionally; with the utmost of speed and accuracy; contact Gina Lofaro (aka the wordmistress). Excellent service, thank you Gina, your help today was very much appreciated. Just wish I had your talent with words as it would make my posts much more interesting.”

Gail Thomas
Kokoda Trekking


Cafeideas – Customer of the Month interviews/stories

14th April 2016

cafeideas testimonial wordmistress


















Julia Gouye
Marketing Coordinator


Greensocks Lawnmowing Services – website content

23rd February 2016

“I loved working with Gina. She’s highly professional, only needs to be briefed once, was always responsive to my emails, produced first class work and added a wonderful sense of creativity to her words. I highly recommend her and hope to work with her again.” 

Andrea Martins


Andrew Barton Laundry Equipment – website content and other materials

28th January 2016

Copywriting Testimonial Andrew Barton Laundry Equipment

David Braatvedt, Managing Director


XL Service Bodies Pty Ltd/Service Bodies Australia – website content and other materials

18th December 2015

Copywriting Testimonial - XL Service Bodies


JP Shelburn, General Manager
XL Service Bodies Pty Ltd


Queensland Virtual Realty – real estate listings

17th December 2015

“Queensland Virtual Realty have used the services of ‘the wordmistress’ (Gina Lofaro) to write our real estate listings for more than two years. We provide Gina with photographs, an address and a list of features and she creates powerful copy that does a great job of engaging the reader, resulting in a greater number of enquiries for us. Gina has an excellent understanding of the features that sell a property. She takes the time to hone in on the right kinds of buyer for a specific property, then writes according to what would appeal to them.

Using Gina’s services enables us to post listings in a much shorter time frame because we don’t have to spend the time coming up with the copy ourselves. We find we are more productive when we can focus on other tasks and leave the writing to her. We recommend without hesitation engaging ‘the wordmistress’ to write property listings that generate more enquiries.” 

Paul Simpson, Principal


Unique Housing Pty Ltd – website content

24th August 2015

“We are very happy!  Gina took the stress of writing our website content away. She spent significant time understanding our business and objectives.  She was able to deliver work that definitely exceeded our expectations.  Plus, she delivered our content in a timely fashion.  We highly recommend Gina to anyone looking for premium content.” 

Nathan and Paige
Unique Housing Pty Ltd, Lockyer Valley, Qld


Nacura Property Solutions – website content

18 December 2014

“I would like to thank you very much for your help and hope you feel proud that you have played such an important part in the website.”

Louise Carr
Nacura Property Solutions, Brisbane (and Australia-wide)


Vertex Surveying – website content

29 November 2014

“I absolutely enjoyed working with Gina. I found her very professional, friendly and approachable. She had a good understanding of what I was looking for in my website content and was able to deliver amazing results within a short time after the briefing consultation. I highly recommend Gina.”

Michael Schulze
Vertex Surveying, Brisbane (and Australia-wide)


Use My Super Financial Services – website content

20 August 2014

“Gina has assisted me with providing a specific service to our business. I found Gina to be professional, easy to deal with, with an eye to detail and possesses excellent customer service skills. She approaches her profession with passion and demonstrates an extensive knowledge in her field. I recommend her services with no hesitation and wish her all the best. Gina and I will be exploring other future projects. Should you require a verbal confirmation, feel free to contact me on 0404149013”.

Alan J Khoudair
Use My Super Financial Services, Sydney


GreenScope Property Services – website content

31 July 2014

“We were so lucky to find Gina by recommendation. We are absolutely happy with result we get and how whole process was “stress free for us”. In one week everything was completed from initial Briefing consultation to final result. Gina has talent not only in writing but also understands customer business and requirements. We love Gina’s powerful style. Make sure you book briefing consultation, it is a great option instead of completing long questionnaire”

Craig & Tanya Gierke
GreenScope Property Services, Brisbane


OneLove Foundation – website content

25 March 2014

“Looking for a copywriter? Look no further – Gina has been a legend to me, she has the patience of a saint and the willingness to see some-thing through, I approached her to do some work for my new website, I sensed the content was slightly different to what she would normally write about. However Gina made it her business to learn about what I did, with her open mindedness and genuine desire to understand – so she could write from a place of sincerity and integrity, she has blown me away of how she has been able to take my words and bring a certain finesse to them – that I just didn’t know how to do – she is truly a gifted woman with words. I highly recommend Gina for your job – no matter what it is I trust that she will deliver for you!”

Yvonne Lumsden
OneLove Foundation, Brisbane


Sangha Training Solutions – Homepage Blueprint Consultation and website content

21 February 2014

“Gina is more than the Word Mistress.  She is a Word Magician!  Her insights on how people view information on websites was invaluable and combined with her word wizardary skills, I now have an amazing website.  Her Homepage Blueprint service is a must for anyone in the initial planning stages of a new or revamped website – really helped determine my strategy before committing to the final website design. Thank you once again for your help – my site wouldn’t be as awesome without  your valuable input!”

Rebbecca Matthews
Sangha Training Solutions, Brisbane


Nautical Mile – website content and press release

30 October 2013

“From just one quick briefing session Gina was able to come back to me with mountains of ideas and copy to choose from. A quick email or a phone call to Gina was all it ever took to finalise my work. She is friendly, easy going and a pleasure to deal with. Even after my job was completed Gina has stayed in contact and continued to be supportive by forwarding publicity ideas.

I certainly won’t hesitate to contact Gina again in future.”

Tracey Capes
Nautical Mile Hooded Beach Towels, Brisbane


Hughes et al – website content

30 October 2013

“The first thing that struck me about Gina was her ability to absorb information and gain a rapid understanding of what we did; almost from the first conversation we were developing themes and beginning the copy process. A couple of days later I received Gina’s copy and it made me stop in my tracks. It was accurate, articulate and captured what we were about. The whole process has been a pleasure and I recommend Gina without qualification or reserve.”

Ben Hughes
Hughes et al, Mining Industry, Surat Basin, Qld


Sally Foley-Lewis – sales letter for management event

30 October 2013

“Gina gets me! She makes the process smooth and easy to manage. We have a short phone conversation and then the copy appears with my message captured perfectly. You want copy, you need Gina!”

Sally Foley-Lewis
Management Skills Expert, Sydney, NSW


Niche Property Management – website content and suburb profiles

18 September 2013

“I needed to find someone who could enhance what I’d written for my website. From the first communication with Gina, I was impressed by her wonderfully easy, warm manner. She understood exactly what it was I was trying to achieve by getting to know me and my business. She exceeded my expectations by turning it around in two days and I was seriously happy about that because I’m keen to get underway! Gina is extremely professional, experienced and creative. I can definitely see why she is the ‘wordmistress’. I’m extremely happy with the result and can’t wait to put Niche in the marketplace with the help of the words that now articulate everything I didn’t quite know how to say! Gina has added the polish and professionalism that I want reflected throughout my business.”

Karen van Huffel
Niche Property Management, Brisbane, Qld


Ellenni Foods – website content

22nd May 2013

“We loved working with Gina from the word go. She has exceptional people skills, very easy to talk to and has an intrinsic sense what your customer wants and needs. She quickly identified the uniqueness of our product and was able to describe and market it accordingly. Gina is time efficient and a good communicator, if she set the deadline – she delivered it. Our experience with Gina was great and would recommend her services to our friend and other business.”

Oxana Kirley
Ellenni Foods, Melbourne, Vic


Annie Mac Wedding Celebrant – website content

7th May 2013

“I’m really pleased with the changes Gina made to my web page. I had been wanting the content “polished” for quite a while and now I think it’s fantastic. Better still….I am receiving great feedback from clients and colleagues. Thanks Gina!”

Anne McIntyre
Annie Mac Weddings, Melbourne, Vic


Chelsea Brands – marketing letter

29th April 2013

“I contacted Gina (the wordmistress) to write an urgent letter to go out to distributor prospects for our Australian developed baby product. Naturally I was hoping for quality work but as I had not worked with Gina before I wasn’t sure what to expect. What she wrote for me was exceptional and went beyond my expectations. She turned the job around in just a couple of hours when I thought we’d have to have a meeting and the job would take days. Gina quickly understood what I needed and made the whole process very easy. I won’t have any hesitation in using her services again. In fact now I know her efficiency and how easy it is to work with her, I will get her to do more things that I usually tackle myself.”

Mike Brooks
Chelsea Brands, Slacks Creek, Qld


Urban Concierge – website content

21 February 2013

“Thanks to Gina Lofaro, the Wordmistress for making my website content meaningful, concise and most importantly effective. As a small start up business this was money well invested. Having a talent such as The Wordmistress come in with fresh & accomplished eyes it resulted in a polished & professional outcome. It was refreshing to work with someone so gifted in their craft. I can’t recommend The Wordmistress highly enough.”

Kathryn Mayne
Urban Concierge, Sydney


Thrive Promotional – website content

7 February 2013

“I asked Gina from The Wordmistress to help me out with some copywriting for a new website ( I was drawn to Gina’s comfortable, conversational style of writing. It was the relaxed personal feel I wanted to convey.

Gina helped me to tidy up some existing copy and provided additional copy ideas for other aspects of my website. As I’ve been in business a long time, I think the real benefit was more about focus. I was challenged ‘in a nice way’ to really consider the key messages I wanted to convey on the website and in future projects.

Thank you Gina.”

Morgan Mackey
Thrive Promotional, NSW


Jilske Photography – Facebook promotion

6 February 2013

“We’re very happy with your work on writing our Facebook competition which we have just launched. Thanks again for delivering in such a short timeframe. We were pleased with your professional communication, your consistency across channels and the way you accomplished brevity given the very tight word count, while still maintaining clarity.

And also your business and marketing insights on possible promotion avenues etc are very much appreciated as well.”

Jilske Photography, Sydney, NSW


Ryan’s Window Cleaning – website content

10 January 2013

“I would like to say a massive thank you for all the help which you have given me with setting up my new website. You have helped me from start to finish and have continued to contact me and provide me with suggestions to improve my web pages long after I have paid the account in full. I look forward to using your services again in the future and would recommend your services to anyone.”

Ryan’s Window Cleaning, Sydney


Country Queensland Bookkeepers – website content

2 January 2013

“Gina was recommended to me by a close friend and my business coach, Leanne Berry, when I need to revamp the wording my web site. It has been a pleasure working with Gina. I am extremely satisfied with the work she has produced.  Her next challenge is to write my profile.”

Irene Smith
Country Queensland Bookkeepers, Cooroy, Qld


Razz Marketing – video scripts

25 October 2012

“Since working with Gina (the wordmistress), we’ve been relieved to have found a copywriter whose work we don’t have to constantly check for accuracy, quality and being on brief. Gina works with minimal supervision and delivers excellent copy that we rarely have to get her to revise. Her understanding of marketing goals makes her ideal for our copywriting requirements.”

Serena Mulder
Razz Marketing, Perth


Ledger Guard – ebook writing and editing

10 September 2012

“I have spent the last couple of months creating a 32 page eBook which I have wanted to do for a number of years. I had amassed a mountain of notes on my subject and was reasonably confident with the written word, but despite a few attempts over the years the eBook didn’t progress past pages and pages of draft copy. It wasn’t until Gina Lofaro, a Brisbane copywriter started working on turning my newsletter notes into sparkling copy each month that I decided with her help to give the eBook another shot. Thanks to Gina, my eBook notes have magically turned into very readable copy that has professionalism and panache written all over it.  I highly recommend Gina to anyone who wants needs a very high standard of copywriting.”

Larry and Geraldine Brownson
Ledger Guard, Brisbane


Urban Concierge – website content

7 February 2012

“Thanks to Gina Lofaro, the Wordmistress for making my website content meaningful, concise and most importantly effective. As a small start up business this was money well invested. Having a talent such as The Wordmistress come in with fresh & accomplished eyes it resulted in a polished & professional outcome. It was refreshing to work with someone so gifted in their craft. I can’t recommend The Wordmistress highly enough.”

Kathryn Mayne
Urban Concierge, Sydney


Jeffery & Associates Accountants – website content

23 November 2011

“Gina, working with you to develop and fine tune the content for what I believe is going to be an excellent website, has been a pleasure. You are obviously a very skilled professional because all it took was one brief interview to get a clear understanding of our business so that you could proceed to draft our content pages promptly and with great skill.

Thank you for a job well done.”

Bob Jeffery
Jeffery & Associates Accountants, Brisbane


iExecutive – website content

23 November 2011

“When first starting out I was going around in circles trying to perfect my website content. After the first conversation with Gina Lofaro (the wordmistress), I knew I could now tick it off of my list. Gina captured the right tone for both myself and my business and presented the content such a clear way it was perfect first time. If you’re in the same situation – save yourself the headache and wasted hours and give Gina a call. I will always recommend Ginas work.”

Debbie Eglin


MyGo2Girl – Homepage Blueprint & website content

8 November 2011

Homepage Blueprint“I recently engaged Gina Lofaro to write the website for my new range of services. From our initial consultation where we created my new website’s blueprint, I was impressed with Gina’s eye for detail. The blueprint consultation itself was extremely useful in helping me understand exactly how my new website should look and we had it all sorted before I even spoke to my web designer. What I thought I needed and what I ended up realising would be more efficient were two different things. Gina’s marketing expertise isn’t just about the words. It’s about the whole project and making sure all the marketing tools are built right into the web design. Gina was also extremely helpful and very talented in putting my business thoughts and concept into words. I highly recommend her services.”

Maree Brodie
MyGo2Girl, Brisbane


Hoyts showBusiness Cinema Advertising – marketing consulting

14 October 2011

“Thanks for your time this morning – you were in the zone! I see why people love working with you. You have a deep passion & enthusiasm for marketing, so it was easy to communicate, crystalize and pin point some key areas with you, to focus on and improve in our business. Mixed with your creative brain, the solution orientated ideas you hatched were inspirational and has given me a new lease on how to advance our business in these tough economic times.”

Nick Politylo
Advertising Manager (Qld/Vic/ACT), Hoyts Brisbane


get SET 4 IT – website content

1 September 2011

“From the moment I first spoke to Gina on the phone, I knew I had to use her services.  I hope all my business decisions I make are as good as this one.  Gina put my jumbled thoughts into compelling copy and I have already had great comments about my new website.

I was impressed with the way Gina understood what I was trying to convey with a couple of calls and some emails.  There was relatively nothing I needed to change.  A great person to deal with and what I received was value for money which is extremely important for a new small business like mine!

Will certainly use again.”

Sally Evans
get SET 4 IT, Brisbane


Wendy and Words – website content

1 September 2011

“Gina is a whiz with words. Seemingly out of thin air, she creates pictures with words. Gina is not only creative, but highly professional.”

Wendy Millgate-Mougenot
Wendy and Words Proofreading, Brisbane


Ledger Guard – monthly newsletter

19 August 2011

“Prior to engaging Gina Lofaro (the wordmistress), we were compiling our own monthly newsletters. As this is not our area of expertise, we found that it took an enormous amount of time to not only apply ourselves to tackle it but also to write it. We also felt it needed something fresh to revitalise it. Gina has provided an invaluable service by taking it off our hands each month. We simply provide her with the topic and some reference material and she takes charge and sends the complete work to us. We never have to worry that there is anything incorrect – we truly don’t have to think about it once we pass it on to Gina. Gina supplies us with finished copy so the amount of time spent on revisions is absolutely minimal. We can now redirect the amount of time we used to spend on our newsletters to performing our true areas of expertise.”

Larry and Geraldine Brownson
Ledger Guard Debt Collection and Credit Management, Brisbane


Anew Lifestyle – website content

14 August 2011

“I was having difficulties with a couple of pages on my website that really weren’t hitting the mark. They were vague and didn’t explain well enough what I do. I also needed a new page written to outline a new service that I offer. Gina briefed me thoroughly to know exactly what I needed and she even provided suggestions on ways to expand the service. The pages now articulate exactly what I do and make it very clear to prospective clients how I can help them. I didn’t have to give it another thought as Gina is an expert at what she does and I was thrilled with the results.”

Vivienne Lewis
Anew Lifestyle, Personal Concierge & Relocations Consultant, Brisbane


Clonan Connections – website content

13 August 2011

“Gina was the professional person that I needed. She met the three criteria central for my business. Number one, she was able to understand the complexities right across my business. Number two, she was able to subtract the information and make sense of it concisely and number three, she met my audiences.”

Janette Clonan
Clonan Connections, International Business Coaching Consultancy, Brisbane


TrenchSafe – marketing flyer

9 August 2011

“To put it plainly, Gina knows her stuff! As well as a connector extraordinaire. ”

Fiona Rodgers
TrenchSafe, Brisbane


Surge Media – magazine article

28 June 2011

“We provided Gina with an unfamiliar topic and she went away and researched it, even including sources for added credibility. We were impressed with her prompt delivery of work, overnight when given a deadline of over a week. Gina turned in an article that was so well written that it didn’t need to be revised at all. She saved us from attacking a task that would have taken us much longer to do ourselves. We will definitely be using Gina’s (wordmistress) services again.”

Ben Trowse
Surge Media Powerful Online Solutions, Brisbane


Advanced Skin & Beauty Clinic – regular newsletters

24 June 2011

“I have been using the wordmistress for quite a while now and words cannot describe the time and stress that has been lifted off my shoulders! I feel confident in presenting my work to thousands of people confidently knowing that all spelling and grammar is correct and professionally done, after all this is a reflection of my business and my company. Gina, I just want to thank you for such quick and efficient work, you truly make a huge difference for me and my buisness and don’t know what I did before meeting the mistress of words!”

Melanie Rumler
Mills St Advanced Skin & Beauty Clinic, Melbourne


Click Web Design – web copy, SEO articles

18 June 2011

“Before working with Gina, I outsourced to budget agencies. More often than not, they were completely rewritten internally before getting near a client. Very time consuming! Gina consistently produces persuasive, engaging, SEO copy that is ready to go with the first draft. You can imagine the amount of time Gina has given back to me and my business.  Gina works directly with my clients, and I receive great feedback on her work, and friendly professional approach.”

Chris Finnegan
Click Web Design, Victoria


Amanda McCall

16 June 2011

“Gina is a great supporter of small business in Brisbane and has a fabulous newsletter.”

Amanda McCall, Brisbane


Sarosh Mehta – business letters

7 June 2011

“Dear Gina, since learning of your service as a ‘Wordmistress’ last year it has been my pleasure to call on you on various occasions for supportive lettters for our business Casablanca and also for the Cabarets Queensland group of which I am the Brisbane Chairman.

On each occasion I have found your work to be articulate, to-the-point and precisely as requested, all in a timely manner.

As a small business, time or lack of, is one of our biggest enemies, as such having your professional service as a ‘Wordmistress’ to convey our message to the Government or Media has proven to be a big help.

We are pleased to know of your service and will not hesitate to recommend you to anyone.”

Sarosh Mehta
Director, Casablanca Brasserie, Bar & Club, Brisbane


Jen Burrows – website content, ebook rewrite

26 May 2011

“Hiring Gina has been an excellent business decision. She takes the time to understand each brief thoroughly and will present us with what we wanted and also what we needed but had not yet recognised. Gina applies 100% effort to each project regardless of size, truly an expert who delivers. Gina herself is an engaging, articulate and dynamic professional with outstanding communication and literary skills. Her warm demeanour and enthusiasm for life leave a lasting resonance with those fortunate enough to work with her.”

Jen Burrows
The Better Business Intensive, Victoria


Full Force Pressure Cleaning – website content, client follow-up form

25 May 2011

“Gina was great,  just when I thought my web content was ok she took it to another level.  I now feel my website content  describes every aspect.  Gina also put me in touch with other professionals, which allowed me to create a fantastic website.”

Michael Phillips
Full Force Pressure Cleaning, Brisbane – website content, SMS copy, sales copy

23 March 2011

“A Wordmistress indeed! – not only extremely capable at her craft – her cheerful, can do attitude, makes Gina a pleasure to work with.”

Marilynn Maginn, Sunshine Coast


Christo Partners – proofreading

22 March 2011

“As a business owner, entrepreneur and startup educator, I regularly produce documents and communications that are valuable to my clients and my business, but, in the frenzy of activity, sometimes things go out that were not quite right in terms of spelling, grammar and just logical flow.  It reflects poorly on me personally and my brands.  I recently engaged Gina’s services and I have to say it was money very well spent.  Her work was of the highest order, fast and professional.  She effectively saves me time and completes the production process for Christo Partners and our other businesses.”

Peter Christo
Christo Partners, Founder of Pitch Club and Melbourne Coffee Review, Melbourne


Rapid Entry – home page makeover

11 March 2011

“I wasn’t sure what a copywriter did but since you’ve rewriitten the welcome page of my website, my showcase, I know and I’m delighted with the result. I

appreciate your intuition and style in interpreting what I do, which isn’t easy as I’m no ordinary bookkeeper! The result speaks for itself. It not only says what I need it to say, the structure of the piece makes it much easier to read and understand.”

Dianne Jewell
Rapid Entry Business Services, Brisbane


Certificates Online – blog post

24 January 2011

“There are people who are good at their job and there are people who are exceptional, the latter is Gina of The Wordmistress. The moment Gina and I first connected, I knew I was dealing with not only a professional, yet a kind hearted one at that. Gina is brilliant at the written word, that is evident in her pieces. I could not be any more appreciative of the amazing article written by Gina, for the business I operate. Faultless! Thankyou again Gina.”

Julie Sweet
Certificates Online, Sydney


Bridie’s Typing Services – website content

24 January 2011

“Gina really does beat words into submission – she did a fantastic job on my website copy and I’d recommend her to anyone.”

Bridie Jenner
Bridie’s Typing Services, W.A.


Touches Interiors – professional bio

22 December 2010

“Hi Gina, You are a genius, seriously you are talented and gifted with words……. Brilliant & Amazing.”

Carmel A. Reggi
Touches Interiors, Brisbane


Little Red Compass – website content and professional bio

5 December 2010

“I needed someone to write content for the online business I am currently creating. I came across the wordmistress through a small business networking group. After providing Gina with a brief, she quickly grasped what I required and I was impressed with what she produced over a short timeframe. Her writing accurately captured my thinking. Gina was always very responsive and helpful – making the entire engagement process a stress-free and pleasant experience. Gina’s work is exceptional and I highly recommend her services.”

Francis Foo
Little Red Compass, Sydney


Christine Rudolph – consulting

3 December 2010

“Caught up with the dynamic and delightul “Word Mistress” Gina Lofaro today, whose words speak boldly of her incredible marketing and PR savvy!! Her expertise in authentically communicating and building relationships using social media is essential for anyone wanting to tap into this rapid growth area of business development.”

Christine Rudolph
Space Property, Brisbane


Leanne and Ian Berry – professional bios

1 December 2010

“Hi Gina

Thank you so very much for the professional bio’s you recently completed for Ian and I – from feedback we have already received you have captured “us” perfectly.

What was truly amazing was that from our brief answers to what seemed a few basic questions and your access to our resumes you have crafted our bios to encompass everything we required without the need for copious rewrites – it truly was a hands off experience for us – your expertise in writing really shines through and your ability to individually embrace what is important to showcase to clients even though you haven’t worked with us and have only briefly met me is truly a great reflection on your skills and reputation.  I love the way you introduced a little humour into our bios as well, people always say things like: we make numbers fun, we enjoy working with numbers, you make financial management almost appealing etc and this shines through in how you wrote about us

Overall you have taken something that I had really struggled with for a long time and in a cost effective and extremely short time frame delivered to us documents of quality that meet our needs perfectly.  I would have no hesitation in recommending you to anyone looking for someone to “craft their perfect message” – in fact Im already raving about you!

Thank you Gina – cant wait to work with you some more.”

Leanne and Ian Berry
The Numbers Game, Bathurst, NSW


Sally Foley-Lewis – professional bio

4 November 2010

“I have had a few copywriters write for me and they produced okay results, but Gina provided *the* results I needed and wanted.  I am so very pleased with the work she produced and even more impressed with her enthusiasm, professionalism and the fast turn-around.  I have no hesitation in recommending Gina for any copy work.”

Sally Foley-Lewis
Helping you create the team you deserve: Superstar Supervisors, Brisbane


Rhino Web Design – promotional newsletter

20 September 2010

“Gina recently wrote a newsletter for a promotion my business was running. Her work was top notch and I am very pleased with the results. She was always very quick to reply, extremely helpful and friendly. I would recommend Gina to any business in the need of a quality copywriter, as she will get you the results you want, and make you laugh along the way.”

Ryan Carmody
Rhino Web Design


iExecutive Office Assistance Services – website content

6 September 2010

“After writing and re-writing my website content but still feeling that it wasn’t hitting the right spot, my web designer recommended I chat with Gina. From the outset Gina was an absolute pleasure to work with.  The process was outlined in a clear manner with timeframes and expectations mapped out. Gina was attentive and responsive to my needs but also importantly for a new business, very cost effective.

I now feel that with Gina’s tweaks my website says exactly what I want it to – the Wordmistress really does make every word count.  My recommendation is that if you’re thinking about calling, do, you won’t regret it!”

Debbie Eglin


Bridgeland Administration Services – website content

6 September 2010

“As owner of Bridgeland Administration Services, I hired Gina to review and re-write the pages within my website.  Gina took on the challenge with gusto, and produced top quality results which I am extremely happy with.  The communication lines were always open and Gina made me feel extremely at ease with the whole process.  I now look at my website and feel extremely confident with its content.  Gina has an extraordinary knack of being able to get the message across in the most easily understood way.  I would not hesitate to recommend Gina’s services to anyone, she is very good at what she does and it shows in the results she produces.”

Brigette Garland
Bridgeland Administration Services


Lucas Bracken – Cliff Top website content

16 August 2010

“Having recently taken over a new business and being time-poor, I appointed a graphic designer to redesign our website. We didn’t really have much time to think things through thoroughly and then we heard the words: “What content will you be using for the site?” I hadn’t even thought about it nor did I have the time to put pen to paper. Dan of Moonshine Creative recommended The Wordmistress to do our copywriting. Never had I used someone in this line of work so I was unsure and hesitant. I spoke with Gina once on the phone, and she had so many great ideas and concepts that would take our business to the next level. It was at that point I engaged Gina’s services. I briefed her on what was required. It was simple and easy, it allowed me to get the things done that I needed. I would have to say Gina exceeded our expectations. Our content is absolutely amazing! I would recommend Gina’s services to anyone, because she made dreams into reality, so see what she can do for your business. Thanks Gina, a job well done.”

Lucas Bracken
Cliff Top Boutique Accommodation, Phillip Island


Stephanie Bressan – blog posts

24 July 2010

“I met Gina – The Wordmistress at a networking event, what first struck me was her calm and gentle approach (a bit of the opposite end of the scale to me!).  At the time I was using a VA to help with the overload I had for keeping up customers blogs, but it wasn’t working out for a couple of reasons.  I thought I would give Gina a call to see if she could help – and HELP she did!!  Since Gina has started Ghostwriting our blogs are always getting comments and feedback and my clients (and therefore me!) couldn’t be happier!  There is a definite difference when you use someone who knows how to master words and draw people in.  And I have the added bonus that Gina is able to help me with the busy scramble that is my day and calmly produce excellent work!”

Stephanie Bressan
Stellar Strategies, Brisbane


Scott Kilmartin – press release

23 July 2010

“Gina, offered up to help my business in a time of need and provided some great suggestions for a we-needed-it-by-yesterday media release. I write in a certain style that is not the standard corporate speak and Gina was able to grasp the tone and adapt quickly. A good operator whom I’d recommend to any business.”

Scott Kilmartin
Ringmaster – Haul, Melbourne


Michael Halligan – professional bio

17 June 2010

“Gina totally transformed my professional biography, incorporating the messages that I wanted while articulating herself in a way that I could only dream of. Gina’s biography has helped to improve the quality of our proposals and has played a big part in our continued growth.”

Michael Halligan
Director – Engage Marketing, Melbourne


Buzz-A-Geek – advertising flyer & newspaper ad

11 June 2010

“Thanks for all the wonderful advice, effort and professionalism that you have shown Buzz A Geek! Thanks so very much Wordmistress!”

Chris Edwards
Director – Buzz-A-Geek, Sunshine Coast, Qld


Barrie Executive Business Services – write website content

3 June 2010

“Taking the plunge towards starting my own business, I was fortunate to have discovered the wordmistress, Gina Lofaro from the outset.  I was comforted and reassured by her friendly and enthusiastic personality and impressed by her professionalism, depth of knowledge and the high aptitude and dedication she showed both through her work and our many communications.

Regardless of how silly the question, Gina was consistent in her helpfulness and continually provided explicit and thorough answers and explanations to any question I asked of her.

Her proficiency and expertise was always guaranteed and she successfully exceeded every expectation in the quality of work she produced.

Gina always made me feel my business was a priority and I greatly admired the prompt manner by which she delivered her work.

I would have no hesitation in recommending Gina to potential clients as I could not have achieved what I have without her.”

Narelle Barrie
Proprietor, BEBS


BayBeans Gourmet Coffee – write twitter bio

31 May 2010

“Hi Gina, your work is swift and to the point. You are excellent with how you craft words, not a single wasted lazy word. I am very impressed with the result of my Twitter Bio overhaul, but what I didn’t realise at the outset was that you offer so much more than words – you make it possible to efficiently communicate what I know and love. You also assisted me in brainstorming ideas about a lot of other things that benefit from your polished touch. My Tag line and Website intro has also been transformed from a message about me, to a message of value to my customers. I really didn’t expect that such a vast improvement can come about in what appeared to be something I could do myself – I guess its the difference between buying art from a dealer, and making your own art – one is classy and the other is, um, homemade and could be mistaken for my kids’ work!”

James Axisa
Director, Bay Beans


Beyond The Numbers, Brisbane – write website content

24 May 2010

“Gina the Wordmistress was the solution to my website content problem.

I had spent many hours trying to ensure my content would get the message across accurately. Gina used a professional approach combined with her quality personal service. She ensured that the website not only got the message across as I had intended but also included my personality. This not only saved my time but has been a great investment in my website.”

Scott Richards
Director, Beyond The Numbers, Brisbane


First Class Accounts, Craigieburn – write advertisement

3 May 2010

“Not only does Gina the Wordmistress beat words into submission she then goes the other extreme and treats them with love and respect like a master sculptor.  Thank you so much for capturing the essence of my personality in my ad.  It’s a masterpiece!  I can’t recommend you highly enough.  Thanks for everything.”

Trish Jones
First Class Accounts – Craigieburn


The School of Attraction – ebook

1 May 2010

“Gina recently did some work for us on an Ebook that we are offering on our website. She always got back to us very quickly, she completed the work exactly as she had promised, and she was always friendly and helpful every time we talked. The Ebook has been on our website for 2 weeks now and we have already had a whole bunch of people getting back to us to let us know how great it is. If you are wondering whether you should get Gina’s help, don’t hesitate any more, I know we certainly won’t in the future!”

Damien Diecke
Director & Head Coach, The School of Attraction


Karen Poole, The Float Centre – website content makeover and monthly newsletter

29 April 2010

“When I first saw the website for ‘the Wordmistress’ I thought it was for a Dominatrix!

Closer examination confirmed that Gina was a copywriter. Why was I looking this up? Well Gina was a client of our Natural Therapies Clinic and I was talking about the difficulties we were having with our monthly newsletter which goes out to over 4000 clients. Gina was so clear in her communication with me about “needs” that I thought we needed someone like her to help us.

Gina, once consulted, then outlined a “needs assessment process” with a view to what we wanted to say in a clear and concise way. Her expertise was to not only to proofread for spelling and grammatical issues but also to use phraseology and ways of saying things with a degree of both professionalism and reality. We are a family business with a family and colloquial appeal and we did not want to lose this down to earth approach. Within the space of 3 monthly newsletters we had achieved exactly what we wanted. We did not even have the school teacher who regularly commented in our competition section on the grammatical and spelling errors that always seemed to turn up despite the use of “spellchecker” and all those other things we can use today.

Gina now permanently does our newsletter and any other pieces of communication we need to write. If my husband and I cannot agree what to say in a letter we usually settle with ‘let’s see what Gina says’.”

Karen Poole
Director, Float and Therapies Pty Ltd, Brisbane


Fiona Fell – content makeover for SEO and reader-friendliness

21 April 2010

“Geek ‘Brain Dump’ + ‘thewordmistress’ = great copy

I had recently emptied my brain onto my website pages hoping for new clients, but when I read the pages back I knew the mass of words I had written were not as sharp as they could be, so I turned to Gina for help.

I gave her the huge task of giving everything a once-over for spelling, typos, grammatical whoopies and to make sure I was still speaking ‘Plain English’ and not letting any strange “Geek Speak” fall into my website copy.

With great speed, efficiency, and with even more care Gina trudged through my words and turned them into something I can be proud of. (Plus it can’t hurt I am getting more love from Google now too!)

Thanks again for your tireless efforts in keeping this geek understood.”

Fiona Fell
The Profit Maximising Web Geek


Mardi Tan – yumcha Australian-Asian networking site – write website content

21 April 2010

“Oh blimey!  It’s BEAUTIFUL!  My mother wonders if you are Chinese! Oh thank you sooooooooooooooo much!  I’m somewhat speechless.  I can’t believe what you have done!

Thank you for your PERFECT work!  Wow, you really are amazing!”

Mardi Tan


Janna Fikh – write tag lines

15 March 2010

“Gina was a lifesaver for me last week. Due to my extremely long warning of exhibiting at a Trade Show (whole 4 days!) – I completely ran out of time and any imagination to come up with appropriate tag lines to place around my table and stall.  Gina asked me 4 niche specific questions as to goal, purpose and call to action and she was off. Within 30 minutes, Gina came up with various highly impressive and niche specific tag lines to stir up interest from the Shows’ attendees. If you’re stuck for words – contact Gina – you won’t regret it!”

Janna Fikh
Fletcher Tax Consultants, Sydney


Mike Halligan – proofread proposal

11 March 2010

“The wordmistress was amazing in finding our mistakes before they cost us! She was able to provide an amazing turnaround on some last minute work before we needed our proposal sent out. Not only did she have it back to us quickly but she realised the importance of our document and asked some questions which helped us to perfect our copy even further. I definitely won’t hesitate in using her services again.”

Mike Halligan
Engage Marketing, Melbourne


Diviya Nand – press release

9 March 2010

“Gina did an amazing job on our press release. Her content was easy to read and highlighted the fun and young vibe of our business which is exactly what we wanted. Her turnaround for the job completion was much faster than ever anticipated and she went further than her job required of her to refer me to material that would be of interest to our business. She was a delight to work with and I will be using her for all our writing needs in the future.”

Diviya Nand
School of Attraction


Ali – content makeover

5 March 2010

“Gina has just done a content makeover for my landing page.

I’m extremely happy with it – it’s as if she could read my mind and knew exactly what I wanted to communicate, despite my clumsy wording!  As someone who believes he can write, it took a bit of gall to approach Gina… but I’m glad I did because obviously a pair of fresh eyes has made all the difference. Highly recommended!”

Because You Love It, Brisbane


Caroline Hughes – write landing page

4 March 2010

“Wordmistress has been a pleasure to deal with; professional, responsive and above all high quality results that I am proud to use on my website. Definite value for money.”

Caroline Hughes
R&D SmartTax, Brisbane


Anne Isdale – build new website and re-write content

28 February 2010

“Dear Gina

Last weekend I picked up your business card which was displayed at the Grange Post Office.  I needed my website rejuvenated and wanted to deal with a local provider.  We have had several pleasant, fruitful interactions and I am delighted with the results.

You have brought my website up to date and made it easier for my customers to understand the service I am able to provide for them. Thank you very much for the time and endless care you put into this, Gina. Also, thank you for your patience in explaining to me the intricacies of building a website. I hope your business goes well.”

Yours faithfully

Anne Isdale
Director, Voicetext, Brisbane


Fiona Fell – proofread/edit of business document

27 February 2010

“AWESOME. Thanks sooooo much. Your work is fantastic. (Thanks too for working on a weekend!)”

Fiona Fell


Patrick Burgess – content makeover

27 February 2010


Young lady you have blown me away. It’s fantastic, just cant believe it looks SO good, simply by cleaning up the content. All I can say is a huge THANK YOU, and I am confident that there will be a flow on of work from our forum  members.”

Patrick Burgess, Sydney


Bo McDowell – bio re-write

25 February 2010

“When I sat down to write a simple bio about myself I didn’t expect any problems. But once I put pen to paper I started feeling the need for a little assistance. The ideas were easy to come by, but not so the words. That’s when I turned to Gina for that little extra zing! Somehow, she very simply turned my mechanical thoughts into a very reader-friendly piece. And she seems to do it all so effortlessly. I have no hesitation in recommending Gina and her clever brain to make you and your business look professional right from the outset.”

Bo McDowell
Remax Sales Agent, Brisbane


Rachel Green – commissioned article

2 February 2010

“When I first contacted Gina about writing an article for my site I had not worked with her before so I was a little tentative about what I’d receive, as many say they can write when they can’t.

The first thing that impressed me was the speed at which she delivered the article – it was there the next day. So many people promise to deliver and then don’t. She did.

The article itself was so compelling I read it from start to finish in one go, and then read it again. I am a very busy person and reading things twice is not my normal routine! Then when I gave it to our very experienced and very fussy proof reader he said, “This article is outstanding and probably the best written article I have EVER proof read for you”. This is amazing feedback. He does not gush with praise. The outcome from all this is that I have moved from being tentative to being excited about having Gina do more writing for us.”

Rachel Green
Founding Director, Confident Woman Australia


Brady O’Brien – keyword articles

“I’d like to publicly commend The Wordmistress copywriting services (Gina) for the excellent service she provided Ipaint Pty. in a recent company side project. In my opinion, the level of service Gina extended to our business was far beyond our expectations.

I wouldn’t normally write a letter like this on an entirely unsolicited basis however in this particular case we were so impressed by the support, quality and high level of service provided by Gina that I felt compelled to go on record with our praise.

What was most impressive about The Wordmistress’ service was there was no additional financial reward. It became pretty clear very early on that it was Gina’s extraordinary commitment to customer service that motivated her to go that extra step and for this we are sincerely grateful.

In closing, I believe Gina truly deserves to be congratulated and rewarded for the level of service provided to our business.

We will most certainly be using The Wordmistress in future and will most definately be recommending the service to our contacts.”

Brady O’Brien
Ipaint P/L

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