Recently, I co-presented a Brisbane Woman Masterclass on Email Marketing, with Mike Halligan of Engage Marketing. Mike flew to Brisbane from Melbourne and did a great job of imparting his considerable wisdom on email marketing. He and I have worked together many times but we hadn’t met until arriving at the Masterclass. Mike is a consummate professional and I would highly recommend his services, regardless of where in Australia your business is located.

Sixteen lovely ladies attended the Masterclass and I’ve no doubt they left with a great deal of valuable information. I have just emailed them all a draft of an ebook on Email Newsletters and their feedback will be included in the final version. Stay tuned for more information on the ebook which will be available at the wordmistress website soon.

Some of the brightest gems of the Masterclass are as follows:

Why write a newsletter?

• Be the ‘go-to’ person in your industry.
• Offer free information to your readers.
• Reach people who are not on social media.
• Reach your readers at  their convenience.
• More to come in the ebook.

Who should you send your newsletter to?

• ONLY voluntary subscribers.
• Clients, potential clients.
• People interested in your speciality.
• More to come in the ebook.

Content ideas – what to write

• 80/20 rule – 80% engagement, 20% pure business.
• What matters to your readers? What do they care about and not care about? It’s not about you. It’s about what you can do for your readers.
• More to come in the ebook.

The correct tone

• Be yourself and write in your own ‘voice’.
• If you hire a copywriter, help him/her get to know you so that they’ll write in your voice.
• Always be upbeat.
• More to come in the ebook.

All this and a great deal more will be available in the Email Newsletter ebook which will be announced in an upcoming edition of the wordmistress newsletter. You’ll learn more about:

• How to determine the appropriate frequency for your newsletters.
• How to tie in your newsletters with your social media activities.
• How to get subscribers.
• How to measure your campaign results.
• What to do with the statistics after a campaign.
• On which day/time should you send your newsletter?
• How to incorporate calls to action and encourage interactivity.
• How to use your newsletter as a way to share opportunities.
• Why hire a copywriter?
• How to offset the cost of writing and sending your newsletter.
• Technical tips.