Does your Twitter bio feature 160 characters of yawn-worthy drivel?  Sure, I’m being blunt, but frankly, I’ve seen plenty of Twitter bios that are taking up space where the business’s essence could be spelled out using those same 160 characters.Wherever you have an opportunity to explain what you do, you need to make the most of it.  It’s like your elevator pitch. If you can’t say what you need to in one minute, those damn elevator doors are going to slam shut on you before you can get past “Hi, my name is …”.

Twitter gives you a very compact 160 characters. It’s up to you to turn those 160 characters into what I call ‘business-pumping goodness’. To be honest, even big companies are not doing this.  Take a look at @DreamyDonuts (NO bio), @B105Brisbane (YAWN!!) and @QBDTheBookshop (come on!).

And now for some recently revamped Twitter bios. Spot the difference in readability, interest-generation and capturing the business’s essence:

Fiona Fell Web Design (@FionaFell)

Before:
website design, fixed price websites, website hosting & broadband services for sole-traders & small-medium businesses across Australia
After:
The geek with the smarts to design, develop & host your site; the holy trinity of simplicity! Boost your business’s bottom line with an awesome Fiona Fell site!

BayBeans Gourmet Coffee Beans (@BayBeans)

Before:
Version 1: Fresh Roasted Coffee Beans delivered to your door.
Version 2: Smooth and aromatic gourmet coffee beans Delivered fast to your home or office.
After:
Caffeinated aromatherapy: the sensory pleasure of expertly roasted coffee beans. Our VIP club rewards you for your good taste. Order online or ph 02 8208 3477.

Have your twitter bio professionally pumped for just $95 incl GST.  Contact me now!