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Real Estate Property Listings that Generate More Enquiries

If you’re a real estate agent, you’ve got better things to do than sit at a blank screen trying to write your listings.

generate more real estate enquiries with professionally written listings

Generate more enquiries with professionally written real estate listings

Wouldn’t it be great if you didn’t have to sweat over the wording for your property listings? Yes! Well when it comes to real estate marketing, it’s a necessary evil and while good agents excel at closing a sale, it can be torture trying to a) find the time and b) find the words to describe a property so that would-be buyers will pick up the phone and call to arrange an inspection.

Professional copywriting for your real estate descriptions

It might surprise you to learn that you can have a professional like me write your property listings, and that my fee will not put a major dent in your marketing budget. Here’s what I’ll need from you:

  1. Photos of the property (inside, outside plus a floor plan if possible).
  2. Address so I can look it up on Google Maps/Street View and take a look at the surrounding area and gauge the property’s proximity to important facilities/landmarks.
  3. A list of the property’s features: number of bedrooms, bathrooms and garages; block size; age and condition; development possibilities; pool, spa, ducted air conditioning, ocean views or other outstanding features.

You might also like to add a few points that the vendor particularly likes about the property such as “walking distance to schools”, “friendly, sociable neighbourhood”, “low maintenance yard” or “perfect for pets and small children”.

Turnaround and fees

Generally, I can turn around your real estate listings in a matter of hours however the more notice, the better. Also, the more listings you require to be written, the lower the fees. We simply set up a system whereby you order and pay for a block of 5 listings at a time or 10 listings at a time. Please email or call me on 0404 879 100 to enquire.

Other real estate copywriting services

As a real estate agent, you may be interested in other copywriting services I can offer:

  • Professional bio – Use on LinkedIn, Facebook or in your marketing compendium that you leave with vendors.
  • Suburb profiles – Provide information on the suburbs in which you have properties for sale. Post these on your website or blog so that when a buyer is looking for details on the area, they will find you.
  • Website content – If yours is a boutique real estate sales or property management agency and you are having a website built, talk to me about writing the pages so that they articulate the right message about you, your business and your ideal client.
  • Company profile – It’s important that would-be clients know if yours is the right agency for them. A well written company profile will sort the ‘tyre kickers’ from the genuine article.


See what Paul Simpson, Principal of Queensland Virtual Realty had to say about my services:

real estate property descriptions“Queensland Virtual Realty have used the services of ‘the wordmistress’ (Gina Lofaro) to write our real estate listings for more than two years. We provide Gina with photographs, an address and a list of features and she creates powerful copy that does a great job of engaging the reader, resulting in a greater number of enquiries for us. Gina has an excellent understanding of the features that sell a property. She takes the time to hone in on the right kinds of buyer for a specific property, then writes according to what would appeal to them.

Using Gina’s services enables us to post listings in a much shorter time frame because we don’t have to spend the time coming up with the copy ourselves. We find we are more productive when we can focus on other tasks and leave the writing to her. We recommend without hesitation engaging ‘the wordmistress’ to write property listings that generate more enquiries.”

*Note: Some listings on the QVR site were written by QVR staff.

If you’d like to generate more enquiries, save yourself the time and frustration of coming up with your own real estate listings and spend more time securing new listings and closing sales, call 0404 879 100 or contact me via my enquiry form today.

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Gina Lofaro

Specialist Marketing Copywriter at the wordmistress
Gina Lofaro aka ‘the wordmistress’ is an experienced Brisbane copywriter whose instinctive marketing intelligence and creativity lead to clever ideas and help turn browsers into buyers and readers into fans!